A New Way to Glow: Vegan, Inclusive Sunless Tanning Made in the UK
BESTSELLERS
SKINCARE-INFUSED SUNLESS TANNING
Self Glow by James Read is a complete skincare-first sunless tanning range that combines an innovative natural cacao colour guide with high-performance active and fermented ingredients. Our nourishing, hydrating formulas deliver a radiant year-round glow that complements all skin tones and types.
→ Build your desired glow through daily use
→ Integrates into your skincare routine
→ Fades gradually just like a real tan
→ Vegan, inclusive and sustainable
Each product has been cocktailed to include hydrating skincare for a warm glow rather than a synthetic tanned appearance
James Read has really changed the self-tanning category
The best self tanner to take on holiday
James is a genius when it comes to self-tan
HERO PRODUCT
Sunblush - Hydrating Tan Mist 100ml
The first-of-its-kind to blend 87% Rosewater with DHA, Sunblush Hydrating Tan Mist is a multi-tasking must-have gradual tanner, containing high-performance active ingredients that work on a cellular level to hydrate, plump and tone the skin, whilst adding an effortless warmth and glow. Designed to fit seamlessly into your routine, this lightweight tanning mist can be used as the first or final step in your skincare and makeup routines, enhancing the skin's natural glow with each spritz. Perfect for achieving a buildable tan that's both subtle and radiant.
A Skin Health-First Approach
PRO-SKINCARE
We've placed skincare, sustainability, and inclusivity at the forefront of our mission, striving to redefine sunless tanning with products that enhance your natural beauty while nourishing skin's health. Our high-performance formulas feature fermented mushrooms, hydrating hyaluronic acid and aloe vera, and skin-replenishing actives like shea butter, squalane, apricot oil, kakadu plum, natural cocoa extracts, and plant-based DHA.
Ingredients that work on all skin tones
PRO-INCLUSIVITY
Our revolutionary approach to sunless tanning embraces diversity by providing a natural colour guide using cocoa extracts, unlike traditional products that rely on green or yellow guides. These guides often fall short on various skin tones, but our natural cocoa extracts offer an instant warmth to the skin, ensuring effective application for everyone. Our goal was to create a sunless tanning range that breaks down barriers and caters to all skin tones and types, allowing everyone to enjoy a radiant glow year-round.
Good to planet. Good to skin
PRO-PLANET
Sustainability is woven into our brand ethos. From responsibly sourcing ingredients across the UK and Europe to utilising innovative, eco-conscious packaging solutions, we're committed to minimising our environmental impact. Our aim is to craft sunless tanning products that allow you to glow year-round while prioritising the health of the planet.
FAQ
If you have any questions or concerns about your Self Glow by James Read products, explore some of our most frequently asked questions and common queries below.
ARE ALL PRODUCTS SUITABLE FOR EVERY SKIN TONE?
Our innovative colour guide uses natural cacao extracts instead of the typical green or yellow tints, instantly warming the skin for a flawless, even application that enhances all skin tones. Unlike many sunless tanners, our formulas deliver a genuinely inclusive, customisable colour that complements every complexion beautifully.
IS YOUR PRODUCT RANGE SUITABLE FOR SENSITIVE SKIN?
Yes, our product range is safe for sensitive skin. With our skin health-first approach to tanning, we’ve carefully selected ingredients that are gentle on your skin and environmentally friendly. Our vegan formulas are free from parabens, artificial tints, alcohol, and silicones, and are infused with glow-enhancing, plant-based DHA. This ensures a radiant, seasonless glow that works beautifully for every skin tone, even for those with sensitive skin.
DO I NEED A TANNING MIT OR BRUSH FOR APPLICATION?
You can use a tanning mitt or brush for application if you prefer, but it’s not necessary. Our formulas are designed for easy, smooth application directly with your hands. If you choose to use a mitt or brush, ensure it's clean for the best results.
HOW MUCH PRODUCT SHOULD I APPLY FOR BEST RESULTS?
Our products offer a buildable tan experience, allowing you to achieve your desired level of glow. Each product features our unique Glow Dial concept, which helps you customise your tan based on your preferences. For instance, you can achieve a subtle, natural warmth with just one application of our Break of Dawn Mask. If you prefer a deeper, bronzed look, you can build it up with our Endless Summer Gradual Moisturizer over two days. The Glow Dial on each product’s packaging makes it easy to find the perfect glow for you.
DO ALL PRODUCTS CONTAIN DHA?
Yes, all our products contain plat-based DHA. This key ingredient ensures a beautiful, sunless tan by reacting with the amino acids in your skin, providing a natural-looking glow.
HOW SHOULD I APPLY THE BREAK OF DAWN MASK?
To use the Break of Dawn Mask, follow these steps:
Cleanse your face before applying the mask.
Pump three pea-sized drops onto your fingertips. Begin at the hairline and gently glide the product down your face, circling around the eyes.
Leave the mask on for 20 minutes, then rinse off with lukewarm water.
Repeat daily until you reach your desired level of warmth.
With each use, you'll notice a subtle, radiant warmth on your skin. This rejuvenating mask revitalises your complexion, making it the perfect pre-makeup prep. Remember to wash your hands thoroughly after application.
WHAT’S THE PERFECT ROUTINE FOR ACHIEVING A FLAWLESS FACE AND BODY TAN?
For the perfect face and body tan combination, we recommend using Dusk to Dawn Overnight Tan Facial and Endless Summer Gradual Body Moisturizer.
Dusk to Dawn is a nourishing overnight face serum that hydrates, smooths, and plumps the skin, leaving you with a radiant complexion by morning.
Endless Summer is a gradual tan moisturiser that deeply hydrates and tones the skin while providing a customisable and long-lasting glow.
Both products can be used overnight and are designed not to transfer, ensuring a seamless and radiant tan by morning.
ARE YOUR PRODUCTS VEGAN AND CRUELTY-FREE?
Yes, all our products are both vegan and cruelty-free. We prioritise people and the planet through conscious practices. We’re committed to sustainability in every aspect of our brand - ethically sourcing ingredients, using eco-friendly packaging and protecting all living beings. Our vegan, conscious formulations nourish your skin while respecting the environment, reflecting our dedication to both ethical and environmental responsibility.
WHAT'S YOUR RETURN POLICY?
To initiate a return, please contact us at customerservice@beautygrouplondon.com within 48 hours of receiving the product. Please note that returns will need to be sent to the following address: Beauty Group London Ltd, 84 Eccleston Square, London, SW1V 1PX. If your return is accepted, we’ll send you a return shipping label, as well as instructions on how and where to send your package. Items sent back to us without first requesting a return will not be accepted.