FOR OVER TWO DECADES, JAMES READ HAS TRANSFORMED THE SUNLESS TANNING CATEGORY.
At Self Glow, we believe that achieving a healthy, natural-looking glow shouldn't come at the expense of your skin's health or the planet's well-being. For over two decades, our founder James Read has been revolutionising the sunless tanning industry with an innovative, skincare-first philosophy.
— 01 Skin health first approach to tan
With meticulous care, we've selected ingredients that are kind to both your skin and the planet. Our vegan formulas, free from parabens, artificial tints, alcohol, and silicones, are seamlessly blended with glow-enhancing plant-based DHA, ensuring seasonless glow for every skin tone.
— 02 INGREDIENTS THAT WORK FOR ALL
Our unique colour guide utilises natural cacao extracts instead of traditional green or yellow tints, instantly warming the skin for a seamless, even application that looks beautiful on all skin tones. Unlike many sunless tanners, our formulas offer a truly inclusive, customisable colour that compliments every complexion.
— 03 CLEAN TO PLANET. Clean to skin
Sustainability is at the core of our brand ethos. We're committed to using eco-friendly packaging and containers that exceed industry standards, minimising our carbon footprint while positively impacting the health of our planet. Our vegan, conscious formulations nourish your skin without harming the environment.
The Evolution of Sunless Tanning
For over twenty years, James Read has been at the forefront of sunless tanning, earning the trust of A-list celebs with his expertise in crafting natural-looking glows. Recognising that the industry was all heading in the same direction, he sought to redefine the narrative and create a new way to glow. His groundbreaking products were game-changers in the industry, combining skincare and sunless-tanning in a way that had never been done before. With over 35 beauty awards and recognition from prestigious publications like British Vogue and American Glamour, James Read's innovative approach to sunless tanning resonated globally, earning him industry firsts such as launching the UK's first standalone sunless tanning spa and being one of the first British tanning brands to enter the Australian and New Zealand markets - a true testament to how his pioneering methods struck a chord with sunless tan lovers worldwide.
THE NEXT GENERATION OF SUNLESS TANNING
Now, with our new Self Glow range, he's taken his dedication to streamlining the tanning process even further. This expertly curated collection of six user-friendly products have been designed to fit easily into your daily skincare routine, whilst adding a natural-looking glow.
Blending cutting-edge active and fermented ingredients like hyaluronic acid, mushroom extracts, aloe vera, squalane, and plant-based DHA, our formulas deliver hydration, nourishment, and a customisable sun-kissed glow. In his relentless pursuit of innovation, James Read has placed skincare, sustainability, and inclusivity at the forefront, redefining what it means to achieve a healthy, ethical glow.
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