Over the past year, self-tanning has undergone a remarkable transformation. Once considered a seasonal indulgence for the summer months, it’s now a year-round beauty essential. This shift reflects broader changes in beauty trends, as seen during Demi Moore’s recent appearance on The Graham Norton Show. Her glowing, sun-kissed complexion turned heads, proving that radiant, healthy skin is as much a statement as an elegant outfit or a bold accessory.
Self-tanning isn’t just about looking bronzed—it’s about confidence, subtle enhancement, and making your skin the best version of itself, no matter the season.– James Read, Founder of Self Glow by James Read
Today’s self-tanning products are far more advanced than their predecessors. They don’t just deliver a natural-looking glow—they actively nourish and hydrate the skin. Modern formulations with ingredients like Hyaluronic Acid and Squalane have made tanning a part of many people’s skincare routines. With the right products and techniques, your glow can adapt to every season, just like your wardrobe.
This isn’t about drastically changing your skin tone but about adjusting your tanning routine to complement the seasons. A subtle glow in winter or a sun-kissed bronze in summer can elevate your overall look, giving you confidence and radiance year-round.
Winter Glow
Winter is all about hydration. Cold weather and indoor heating can leave skin dry and patchy, so proper preparation is key. Start by applying a thin layer of moisturiser to dry areas like elbows, knees, and hands. For an added boost, hydrate with a sheet mask before applying your tan to ensure smooth and even coverage.
For your face, try the Dusk to Dawn Overnight Glow Facial, which combines Hyaluronic Acid and Squalane to plump and hydrate while delivering a soft, natural winter glow. Pair this with the Endless Summer Gradual Tan Moisturiser for your body. It locks in moisture while building a subtle tan—perfect for day or night.
Spring Glow
Spring is the season of renewal, making it the perfect time to focus on fresh, dewy skin with a soft matte finish. For an instant glow boost, use the Break of Dawn Rejuvenating Glow Mask. This luxurious mask enhances your skin's texture, leaving it smooth and glowing.
For everyday wear, spritz the Sunblush Hydrating Tan Mist over your SPF and skincare. It delivers a light, buildable tan that layers seamlessly with your existing routine. On the body, use the Endless Summer Gradual Tan Moisturiser to build a subtle golden hue over a few days while keeping your skin nourished.
Summer Glow
Summer is all about embracing that sun-kissed, just-back-from-holiday glow. For your face, the Sunbright Tinted Glow Drops are a must-have. Mix a few drops with your SPF for a natural tan or add extra drops for a deeper finish. Keep the Sunblush Hydrating Tan Mist on hand throughout the day to refresh and hydrate your skin.
For your body, Sunrise to Sundown Tinted Tan Serum provides an instant bronzed glow that lasts up to seven days, making it the perfect choice for holidays, weddings, or spontaneous summer plans.
Autumn Glow
As the temperatures cool and your summer tan begins to fade, it’s time to transition to a more understated autumn glow. For your face, the Sunbright Tinted Glow Drops blend effortlessly with your favourite moisturiser or serum, letting you customise your tan for a gradual build.
For quick hydration and a radiant finish, reach for the Sunblush Hydrating Tan Mist. Loved by Lisa Snowdon, it’s infused with 87% rose water to refresh and hydrate your skin, whether worn over makeup or bare.
Why Seasonless Glow Matters
Self-tanning has become more than just a beauty trend—it’s an essential part of modern skincare. With the right products, your glow can adapt to every season, giving you the confidence to feel your best, no matter the weather.
From winter’s understated warmth to summer’s bronzed brilliance, the versatility of today’s self-tanning products allows you to tailor your glow to suit your mood, your wardrobe, and the season.
So, why wait for summer? With Self Glow by James Read, every season can be your time to shine.
Shop the Glow
Ready to embrace the seasonless glow? Here are the essentials to keep your skin glowing all year round:
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